Block : Paragraph




The paragraph block will be the most used block in your affiliate site, while its a fundamental basic block, its still very powerful. In this guilde we’ll go over some of the basics.


Tool Bar

With the tool bar, you can quickly access the most common settings used in Paragraph Blocks.

Heres a short run-down of what the icons mean in the tool bar.

  1. Paragraph Block – Change to a Popcorn Pattern, Heading, List or Quote (and more)
  2. Justify text
  3. Bold selected text
  4. Make selected text italic
  5. Add a link to selected text
  6. Sub Menu
  7. Block Actions (Copy, Delete, Duplicate etc)
  8. Add a footnote
  9. Highlight text
  10. Inline Code
  11. Inline Image
  12. Keyboard Input
  13. Language
  14. Strikethorugh selected text
  15. Subscript selected text
  16. Superscript selected text


Popcorn Theme has a number of variations of the Paragraph Block. When you select a the paragraph block, you can see that we have added a number of variations.

Select your paragraph block, and change the variation.

Variation : Info Alert

Variation : Info Alert Inverted

Variation : Light Alert

Variation : Dark Alert

Variation : Success Alert

Variation : Success Alert Inverted

Variation : Warning Alert

Variation : Warning Alert Inverted

Variation : Error Alert

Variation : Error Alert Inverted

Note: Variations are not the same as Popcorn’s Alert Patterns.


For each block of paragraph text, you have the freedom of choosing the text color, background color, and link color.

You’ll notice that there is a color pane on the right.

Select a paragraph block and choose a color.

As with the text color, you can also change your background color for that Paragraph block. By adding a background, you’ll get some default padding added. Go to the Dimensions section to change this.

By default, your link colors is your global primary color, however you can change this on a block level. First, enable Link Colors in Color Options. Select Color Options (1) then Click Link (2).

Note that you can not only change the link color but also the hover color as well.

And if you need to reset back to defaults, simply click Color Options (1) and Reset All (2).


WordPress / Gutenberg has great flexibility when it comes to typography.

Enable the Typography item you want to edit with Typography Options (1).

  • Font family (2)
  • Appearance (3)
  • Line Height (4)
  • Letter Spacing (5)
  • Text Decoration (6)
  • Letter Case (7)
  • Drop Cap (8)

Note: Font Size is always available in the panel.

More details on these are below:

Font family (2)

Select the font that you would like to use for your paragraph block.

Popcorn Theme uses Web Safe Fonts which means that theres no external fonts loaded by default. you can select from the following fonts for your paragraph block.

Default (Arial)

Arial Black

Arial Narrow


Brush Script


Courier New




Lucida Bright




Times New Roman

Trebuchet MS



Popcorn comes with Fluid Typography by default.

Fluid typography in web design refers to the practice of using scalable type sizes instead of fixed ones. The idea is to allow the font size to adjust smoothly based on varying conditions, most commonly the viewport width of a device. This approach ensures that typography remains proportional, readable, and aesthetically pleasing across a wide range of devices and screen sizes, from small mobile phones to large desktop monitors.

Select the font size of your paragraph block either from pre-defined sizes or set them to a fixed size.

Fluid font sizes in Popcorn are set to the following:

XXX Large

XX Large

X Large





X Small

You can also select fixed font sizes using px, em and rem.

And if you need to reset back to defaults, simply click Typography Options (1) and Reset (2).

Appearance (3)

Setting the appearance of your paragraph block is also achievable using either Site Editor or in your pages, posts and custom post types.

Enable Appearance and select from the following font-weights.

  • Default (400)
  • Thin / Italic (100)
  • Extra Light / Italic (200)
  • Light / Italic (300)
  • Regular / Italic (400)
  • Medium / Italic (500)
  • Semi Bold / Italic (600)
  • Bold / Italic (700)
  • Extra Bold / Italic (800)
  • Black / Italic (900)

Note: Not all font weights will be available across all fonts – we suggest experimenting with what looks good.

Line Height (4)

You can change the default (1.5) line height which helps with spacing out your paragraphs.

Enable Line Height (1) and adjust accordingly.

Letter Spacing (5)

You can change the letter spacing of your text to make it breathe more.

Enable Letter Spacing and adjust accordingly.

Units available are:

  • px
  • em
  • rem

Examples of Letter Spacing

Default (Unset)

1px (pixel) letter spacing

3px (pixel) letter spacing

1rem (root em) letter spacing

Note: We suggest experimenting with these settings to get a good reading experience for your site.

Text Decoration (6)

Text decoration in web design and typography refers to the various embellishments or stylistic changes that can be applied to font characters.

Enable Text Decoration and adjust accordingly.

Options available are:

  • none
  • Underline
  • Strikethrough

Letter Case (7)

You can change the letter case of your paragraph text easily.

Enable Letter Case and adjust accordingly.

Options available are:

  • none (Default)
  • uppercase
  • lowercase
  • Capitalize each word

Drop Cap (8)

Drop caps, short for “dropped capitals,” refer to the typographic style where the initial letter of a paragraph is enlarged and “dropped” down to span multiple lines of text. The primary purpose of using drop caps is decorative, aiming to add a touch of elegance and draw attention to the beginning of a section or chapter.

Enable Dropped Caps and adjust accordingly.

Here is an example piece of test that has Drop Caps enabled in Popcorn Theme. Notice how the first letter of this paragraph is enlarged to add extra style to your content. Not really used that often but has an interesting effect when used in the right way.


“Padding” is a term used in web design and development, particularly in the context of CSS (Cascading Style Sheets). It refers to the space or cushion between the content of an element and its border. Unlike margins, which create space outside an element’s border, padding creates space within the element, between its content and its border.

You can enable Padding (1) and Margin (2) in the block settings.


Padding will add space within your paragraph block. The easiest way to see how this works is to add a background color.

You can set padding in px, em, rem, or the default slider will use Presets.

You can set top, right, bottom, and left padding individually by pressing the unlink button.


Margin will add space outside your paragraph block. This allows for space between blocks/elements on your page or post.

As with padding, you can set top, right, bottom, and left padding individually by pressing the unlink button.


Opening the Advanced section will enable you to add HTML anchors and apply custom CSS classes to your paragraph block.

HTML Anchor

The HTML anchor field allows you to ad IDs to your paragraph blocks, you can link to these directly from anywhere on your site. For example if you had the IS of some-html-anchor on your element, you can link to that with your page address followed by #some-html-anchor

For example:

Additional CSS Class(es)

You can add your own CSS classes to your paragraph block here. Classes should be separated by a space.

You can add your own class(es) and target them in your own CSS.

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